About

I design clarity into complex systems

I’m a product designer with 13+ years of experience working on complex, high-stakes software across fintech, legal tech, education, marketing, and sales enablement. I specialize in making complex systems understandable, for users navigating dense workflows, and for teams making hard product decisions.

Over my career, I’ve worked as both a hands-on designer and a design leader, including leading and growing design teams at Later and Lendesk, and shipping large-scale B2B products at Clio, Thinkific, and Highspot. Today, my focus is on staff-level individual contribution: owning ambiguous problem spaces, shaping product direction, and helping teams move faster by aligning around the right structure and decisions.

Early in my career, I spent several years designing and building front-end code. That experience still shapes how I work, I design with a strong understanding of technical constraints, system behaviour, and what it takes to ship reliably at scale.

How I think about design

I don’t see design as screens or artifacts. I see it as a way to create shared understanding in the face of complexity.

My work often looks like:

• Clarifying user mental models before proposing solutions
• Turning fragmented signals into coherent decision frameworks
• Designing systems and interaction models that scale across teams
• Absorbing ambiguity so others can execute with confidence

I’m particularly drawn to problem spaces like:

• Navigation and information architecture
• Expert workflows with high cognitive load
• Platform and system-level UX
• Agentic and AI-assisted experiences where structure and trust matter more than novelty

How I work

I use a flexible, principle-driven approach rather than a rigid process. My goal is always the same: help teams make better decisions, sooner.

Depending on the problem, that might involve:

• Collaborative workshops to align on outcomes, constraints, and success metrics
• Research synthesis to define user jobs and top tasks
• Rapid exploration of interaction models and system tradeoffs
• Clear articulation of decisions, risks, and next steps

I’ve found that the most valuable design work often happens before high-fidelity UI—by shaping the problem space so execution becomes easier and more focused.

What I value

I value trust, clarity, and direct communication. I aim to be:

• Thoughtful but opinionated: I push for clarity when it matters
• Calm under ambiguity: uncertainty is part of the work
• Honest about tradeoffs: every decision has a cost
• Collaborative by default: great outcomes come from shared ownership

Design principles I operate by

These principles guide my decisions across projects and teams:

• Validate reality, not assumptions: Intuition starts the conversation; user evidence finishes it
• Reduce cognitive load: The best systems help users focus on what matters now
• Design for evolution: Sustainable change beats grand redesigns‍
• Make structure visible: Clear hierarchy and patterns build trust at scale
• Unify where it counts: Consistency should serve understanding, not sameness

Inspiring reads or listens

• Books: Sprint, Creativity Inc., and Made to Stick
• Podcasts: HBR (Harvard Business Review) Ideacast
• Subscriptions: GrowthDesign, Dense Discovery, and Lovers Magazine